Video Equipment: The Complete Guide

Over the past decade or so, video has become an incredibly popular medium that dominates search engines and social media. Online video content is engaging, personal, attention grabbing, and super easy to consume. Whether you are making videos for a business, personal brand, or just for fun, you need to make sure that you put out quality videos. Having the right equipment can go a long way.

The equipment used to create videos makes a huge difference in the quality of output. Investing in a decent video production kit is a sure-fire way to make your videos look and sound even better. So, what video equipment do you need to make some great, professional-looking videos? 

In this article, we'll take you through all the gear needed to produce high-quality videos and build influence with online video. Read on. 

How to choose your video equipment

What gear do you need to start creating some awesome-looking videos? Well, it all depends on your needs. Because there are so many variables in play, there's no one-size-fits-all when it comes to video production. One crucial aspect to consider is the type of videos that you will be filming. 

You need different types of equipment for different kinds of videos. Maybe you need a DSLR and 50mm lens. Perhaps an iPhone will do just fine in your case. Don't buy equipment if you can't actually make use of it. Here's a list of basic starter gear for different types of videos.


A video camera is the centerpiece of your video production equipment. While there are some types of videos that you can shoot with an iPhone camera, we recommend investing in a mid-range DSLR (Digital Single-Lens Reflex). A DSLR is more versatile and takes better quality videos. Furthermore, a DSLR is quite cheap -- all things considered. 


If you want to take some professional-looking footage, consider adding a tripod to your video kit. A tripod keeps your videos looking steady and can significantly improve the quality of your footage. A tripod is particularly important when filming on a DSLR with a zoom lens.


Do not skimp on audio. Many viewers will tolerate average video quality when watching online videos as long as the sound quality remains high. If you want to capture great audio, get an external microphone. Some video cameras do have excellent sound pickup, but they are not designed to capture high-quality audio. 


A good lighting setup can make a massive difference in the quality of your videos. Your lighting setup needs to change depending on factors such as what you're shooting and where. When shopping for external light sources, aim for something powerful and adaptable.  

Video editing equipment

Good equipment alone doesn't make good videos. You still need to add final touches to your video with some editing. With the right editing tools, your videos can still look great, even on a budget. What do you need to edit your videos?

  • Editing software. Transform simple footage into professional-looking videos with creative tools such as Roxio Creator NXT Pro. With capable software and some basic editing skills, the quality of your videos will increase considerably. 
  • Computer. You'll need a laptop or desktop computer to edit your videos. Most video editing apps are GPU intensive, so make sure that your computer has enough graphics processing power to run the software at full speed.


If you want to build your influence with online video, you need to step up your production game by having the right equipment. Let your needs dictate what video production equipment you choose to acquire from this list. It's always a great idea to start with basic equipment. That way, you can always upgrade when you outgrow it. 

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