Roxio Dominates Retail in 2009
Increases Lead over Competition with New Applications and the Continued Success of Flagship Releases
Santa Clara, California (February 2, 2010) - Roxio°, a division of Sonic Solutions° (NASDAQ: SNIC), today announced its consumer software applications were number one in U.S. retail in 2009. According to NPD Group figures, which track retail sell-through in North America, Roxio applications gained market share over the previous year and once again lead the category in terms of units and revenue at 48% and 57% respectively*. Roxio's retail leadership was propelled by solid performances for new versions of its flagship digital media applications, Roxio Creator° and Toast°, the success of new product introductions such as Roxio Easy VHS to DVD, and its marketing collaboration with Microsoft during the launch of Windows 7.
"In 2009, we were able to significantly increase market share, expand our lead over the competition, and successfully launch a number of new products, all of which helped further reinforce our relationship with retailers," said Chris Loeper, senior vice president of global sales and business development, Roxio. "In 2010 we look forward to introducing new products and services, forming new strategic relationships with major retailers and providing consumers with new ways to enjoy personal digital media as well as premium Hollywood entertainment through our Roxio CinemaNow platform."
In 2009, Roxio's revenue market share grew 11% year-over-year from 45.6% to 56.9%, a share three-times greater than its closest competitor. Roxio's products also extended unit volume share almost 9% year-over-year from 39% to 48.4%. Sonic's distribution network spans over 12,000 store fronts throughout North America including leading retail and e-tail outlets Best Buy, Wal-Mart, Sam's Club, Costco Wholesale, Amazon and Apple stores. Sonic also has broad retail and online distribution throughout Europe and Asia-Pacific.
Roxio enables consumers to easily manage, share, and enjoy personal digital media content and, through Roxio CinemaNow™, conveniently access premium Hollywood entertainment from a broad range of connected devices. A wide array of leading technology companies and developers rely on Roxio applications, services and technologies to bring innovative digital media functionality to next-generation devices and platforms.
Roxio is a division of Sonic Solutions (NASDAQ: SNIC), headquartered in Novato, California.
This release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio software applications. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, the Roxio logo, Toast, and Roxio Creator are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.
*Data based on NPD Group 2009 point of sales revenue and unit figures for Roxio-branded software in CD-R Utilities categories