Roxio Launches BackOnTrack Online
Your Ultimate Digital Life Insurance Policy
Santa Clara, California (January 22, 2008) - Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched BackOnTrack™ Online, a digital media storage solution that automatically and continuously protects personal data and precious family memories. Trivially easy to set up and maintain, personal content is encrypted and uploaded to a remote and secure Roxio online backup center. In the event of computer data loss due to a crash, system theft, human error or even natural disaster, consumers' digital files can be quickly restored from any Web-connected computer. Consumers can begin safeguarding their digital lives today through a risk-free, 15-day trial available directly from Roxio at www.roxio.com. A 12-month subscription offering unlimited storage space is available for $49.99.
BackOnTrack Online complements the recently released Roxio BackOnTrack Suite, a client-based backup application that offers components for system restoration, disaster recovery, as well as data backup to disc. Using both solutions in conjunction can comprehensively protect against the risk of any computer data loss.
"Losing irreplaceable photos of your baby's first steps, a family reunion, or video from your wedding would be devastating, yet the majority of consumers are still not protecting themselves from this possibility," said Alexander Hars, director of product marketing, Roxio division of Sonic Solutions. "Unfortunately, hardware disasters can happen to anyone at anytime. As a company that enables consumers to manage and enjoy their photos, videos and music, we naturally understand the importance of protecting all these precious multi-media projects and content. With Roxio BackOnTrack Online, our customers can now quickly and conveniently backup their digital content and enjoy the peace-of-mind of knowing that their lifetime of memories is secure."
Powered by the award-winning backup solution provider Carbonite, Roxio BackOnTrack Online offers a number of features designed to simplify and streamline the otherwise complicated and often time consuming data backup process:
Fast and Easy: BackOnTrack Online takes the complication and guess work out of data protection with a streamlined installation process, automated data uploading, and a straightforward User Interface design and workflow.
Unlimited Storage: BackOnTrack Online offers unlimited storage capacity so users don't have to pick and choose the files to backup. Lengthy videos, extensive photo and music collections, or even the entire contents of a hard drive can be easily uploaded to Roxio's online backup center.
Completely Automated: With BackOnTrack Online, consumers can set it once and forget it. New and changed files are automatically detected and uploaded whenever the computer is connected to the Internet. To maintain system efficiency, BackOnTrack Online will upload content to the Internet after the computer is idle for a few minutes.
Safe and Secure: All files are automatically encrypted for privacy before being transferred to Roxio's secure remote backup center and can be safely recovered from any Internet-connected computer.
Easy Restore: Allows consumers to quickly recover everything or individual files or folders using the BackOnTrack Online Drive, which appears as a standard drive on Windows "My Computer".
Sonic's Consumer Products Group develops a range of award-winning digital media creation, management, preservation, sharing, and enjoyment applications for home and business users under the Roxio brand. Roxio products offer the perfect blend of ease and power, enabling consumers to achieve professional results from their photo, video, and music projects with minimal effort. Roxio's flagship applications, Easy Media Creator for the PC and Toast® for the Apple Macintosh, are the best-selling products in their respective categories in North American retail.
Roxio's parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio®-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio BackOnTrack Online. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, BackOnTrack, Toast, Hollywood to Home, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.