Roxio Launches Breakthrough Media Protection Suite
BackOnTrack: Secure Your Digital Life
Santa Clara, California (October 16, 2007) -- Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today launched BackOnTrack™ 3, a comprehensive suite of applications that provide consumers a straightforward way to safeguard their irreplaceable personal media and critical documents. BackOnTrack uses a unique three-level protection strategy that includes instant system restoration in the event of a major system crash, disaster recovery in case of a lost or damaged hard drive, and automated data backup to secure important files such as treasured family photos, videos and financial records. BackOnTrack 3 Suite is available today directly from Roxio at www.roxio.com for $49.99.
"Computers have become the keepers of our digital identities; storing everything from our treasured photos and music to critical personal and financial information," said Michael Demeyer, vice president of corporate strategy group, Sonic Solutions. "Until now, protecting this vital data has been time consuming and complicated. Roxio changes this with the launch of BackOnTrack, an innovative suite that provides consumers everything they need to quickly and easily secure their digital lives."
Since 90% of PC issues are software related, BackOnTrack features a unique component called Instant Restore that enables consumers to go from a complete system failure or blue-screen crash to a fully functioning system in minutes. Instant Restore provides real-time protection from system corruption caused by viruses, rogue web sites or accidental user actions. Users are able to automatically recover their operating system and all installed applications to any previously saved state in a matter of minutes, providing the most effective and efficient way for consumers to preserve their critical documents and precious memories. Instant Restore not only provides users with a simple yet powerful way to protect their PC, it is also an ideal solution for on-the-go laptop users as the restoration process requires no external storage, boot discs or a network connection.
Complementing Instant Restore is the Disaster Recovery component that provides added security in case the hard drive is physically damaged or stolen. Disaster Recovery allows users to save a complete copy of their hard drive to a disc or an external drive that can be stored separately and used in case of an emergency.
Completing the suite is a comprehensive File Backup component that protects user's valuable digital media against theft, damage, loss or accidental deletion. Consumers simply select files by category, such as photos, videos or music and copy them to any type of external storage device, including CD, DVD, Blu-ray and HD-DVD discs. For added flexibility, consumers can create their own custom category that includes a set of files they want to back up often and schedule incremental backups whenever it's the most convenient. With File Backup, Instant Restore and Disaster Recovery, Roxio BackOnTrack 3 Suite provides all the tools consumers need to effortlessly protect and preserve their critical and irreplaceable data.
Sonic's Consumer Products Group develops a range of award-winning digital media creation, management, preservation, sharing, and enjoyment applications for home and business users under the Roxio brand. Roxio products offer the perfect blend of ease and power, enabling consumers to achieve professional results from their photo, video, and music projects with minimal effort. Roxio's flagship applications, Easy Media Creator for the PC and Toast® for the Apple Macintosh, are the best-selling products in their respective categories in North American retail.
Roxio's parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio®-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio BackOnTrack 3 Suite. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio BackOnTrack, Toast, Hollywood to Home, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.