Roxio Easy Media Creator 10 Wins PC Magazine Editors' Choice Award
For the Second Consecutive Year Roxio's Flagship Digital Media Suite Earns Top Honors
Santa Clara, California (October 18, 2007) - Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced that Roxio Easy Media Creator® 10 has received a prestigious Editors' Choice Award from PC Magazine, a leading resource for authoritative, labs-based reviews of computing products for over 7 million technology buyers. The latest acknowledgment adds to an impressive list of accolades and positive reviews that Easy Media Creator 10 has received from technology press in the U.S. and Europe since its introduction in September of this year and extends the brand's decade-long history of securing top honors from leading technology journals. Easy Media Creator 10 is available at www.roxio.com and in retail stores throughout North America for a suggested retail price of $99.99.
"Receiving PC Magazine's top honors gives our customers the confidence that Roxio Easy Media Creator is the best product for enhancing and managing their most valuable digital memories," said Mark Ely, executive vice president of strategy, Sonic Solutions. "This award recognizes our dedication to delivering innovation and quality products to consumers now and into the future."
In awarding Easy Media Creator 10 the Editors' Choice title and an overall rating of "Very Good", PC Magazine's editors praised the Suite's enhanced features and ease of use, calling the Suite "a highly polished and often indispensable package." The reviewers were also impressed with Creator's Media Manager tools and redesigned user interface concluding: "EMC 10, however, is a better choice for Vista users because of its metadata sharing and impressive mobile device support. Most important, however, it's just better integrated and, above all, easier to use. On that basis, Roxio Easy Media Creator 10 wins our Editors' Choice."
A cross section of reviews in U.S. trade, daily and online publications, including PC World, The Jersey Journal and TechNews World, echo PC Magazine's praise of Easy Media Creator's ease of use and comprehensive feature set. The headline of PC World's recently published review states: "...when it comes to ease of use, Roxio is king," while The Journal's technology editor writes, "I have both on my Windows computer, but I find myself reaching for Easy Media Creator more often. I prefer that it's simpler to get in and out of, so I can do my work quickly." Those sentiments were also shared by TechNews World technology columnist who could not think of "a video - or image -related project this thing won't handle", and made a fair analogy that Roxio Easy Media Creator 10 is "like the Swiss army knife of audio, video, backup, copy and photo tools."
Easy Media Creator 10 also received widespread acclaim in Europe where the product received top honors and high praise for ease-of-use and product innovation. Typifying the European technology media's reaction to Easy Media Creator 10, U.K. publications such as Computeractive applauded the Suite's new features stating: "The original do-anything media suite continues to keep up with technology trends...", while PC Advisor awarded the product a Gold Award concluding: "Roxio Easy Media Creator 10 is a highly recommended suite...if you are the home user who wants a fantastic bundle to handle a variety of media at a remarkable price, this is simply one of the best buys around."
About Easy Media Creator 10
Roxio Easy Media Creator 10 is a flagship suite of digital media applications that enables consumers to quickly and easily turn their photos, video and music into impressive multi-media projects that can be shared on CD, DVD, the Web, or a range of mobile devices. The only complete digital media suite Certified for Windows Vista, Easy Media Creator 10 provides all of the tools users need to express their digital lives. For more information regarding Easy Media Creator 10 visit: www.roxio.com/creator10.
Sonic's Consumer Products Group develops a range of award-winning digital media creation, management, preservation, sharing, and enjoyment applications for home and business users under the Roxio brand. Roxio products offer the perfect blend of ease and power, enabling consumers to achieve professional results from their photo, video, and music projects with minimal effort. Roxio's flagship applications, Easy Media Creator for the PC and Toast for the Apple Macintosh, are the best-selling products in their respective categories in North American retail.
Roxio's parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio®-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Sonic Solutions is headquartered in Marin County, California.
Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio Easy Media Creator 10. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio Easy Media Creator, Roxio MyMoments, Hollywood to Home, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.