Roxio Launches Xingtone Ringtone Maker in Retail Stores Across North America
Roxio and Xingtone Partner to Deliver Retail Solution for Booming Wireless Phone Ringtone Market
Santa Clara, California (June 6, 2005) — Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today introduced Xingtone Ringtone Maker software in thousands of retail locations throughout North America. Under the terms of its publishing agreement with Xingtone, Roxio is using its established sales infrastructure and retail relationships to expand the market reach of Xingtone Ringtone Maker, which was previously only available online. The wide retail distribution ensures consumers have ready access to the easy-to-use software for converting personal music into custom, real music (True Tone) ringtones for their mobile phones.
A recently published report by Consect, a leading provider of U.S. mobile market analysis, indicates that global mobile phone ringtone sales will total $4 billion in 2004. The report also reveals that in the U.S. total sales have doubled from $150 million in 2003 to more than $300 million for 2004, making the U.S. one of the fastest growing and largely untapped markets for mobile music.
“Partnering with third-party developers, such as Xingtone, allows Roxio to quickly respond to high-growth market opportunities without impacting internal development efforts,” said Stan Wong, General Manager of Roxio. “The timely retail release of a premier solution, such as Xingtone Ringtone Maker, not only helps Roxio satisfy a strong consumer demand, but also strengthen its relationship with retailers and increase the return it receives on its channel investment.”
Xingtone Ringtone Maker enables consumers to quickly convert and transfer portions of an audio file from their computer or a CD to their mobile phones using cable-free, over-the-air transmission. The desktop application offers a straight-forward workflow for quickly preparing music or audio voice recordings and is both Windows- and Mac-compatible. Xingtone Ringtone Maker supports more than 100 handsets from budget-buy to high-end devices and works with all major US carriers, including Verizon Wireless, Sprint PCS, Cingular (including AT&T Wireless), and T-Mobile. Consumers may test their phone’s compatibility with Xingtone Ringtone Maker at www.Xingtone.com.
“Roxio is the ideal partner with the retail experience and relationships required to make our transition into retail fast, trouble free and effective,” said Jonathan Schreiber, CEO, Xingtone. “Xingtone Ringtone Maker now has far greater visibility and reach at a time when consumer interest in ringtones is exploding.”
Xingtone Ringtone Maker is widely available in retail stores throughout the United States, Canada, and direct from Roxio at http://www.roxio.com/go/xingtone. The suggested retail price in the U.S. is $19.95. Desktop software requires an Internet connection and a system running Windows 98, ME, 2000, XP or Mac 10.2.8.
Based in Los Angeles, Xingtone brings mobile content, including music, images and videos to wireless devices at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks, including Sprint PCS, Cingular (including AT&T Wireless), and T-Mobile, while supporting more than 100 handsets, among the most in the industry. The company's first product, Xingtone Ringtone Maker, is the only legal, patent-pending software application that allows users to easily create unlimited and personalized real music ringtones from their personal music library for mobile phones.
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading retailers, through Internet partnerships and through direct sales at www.roxio.com.
Roxio’s parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) is the leader in digital media software and provides a broad range of software tools and applications for creative professionals, business and home users, and technology partners. Sonic’s products range from professional DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premier solutions for consumers and business users worldwide. Sonic’s AuthorScript™ is the de facto standard for CD and DVD burning and formatting and has been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.