Roxio Easy Media Creator 7.5 Continues to Lead Market
Roxio’s Flagship Brand Tops Retail Sales and Dominates Industry Awards
Santa Clara, California (June 30, 2005) — Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), the world’s leader in digital media software, today announced that Roxio Easy Media Creator™, the most comprehensive suite of CD and DVD authoring and burning, photo, video and music applications, continues to lead retail sales and capture premier industry honors. With the launch of Roxio Easy Media Creator 7.5 in March of this year, the Creator brand is North America’s best selling CD / DVD burning software according to NPD Group figures and has once again been recognized as one of the outstanding products of the year by PC World(1).
Selected for its exemplary design and usability, features, performance, innovation, and price, Easy Media Creator 7.5 surpassed all competitors to win a PC World 2005 World Class Award. The win marks the third consecutive year Roxio has claimed PC World’s most coveted prize and adds to the widespread recognition Easy Media Creator 7.5 has received from industry press, which includes a recent Editors’ Choice award from PC Magazine.
In addition to receiving acclaim from industry press, Easy Media Creator is also leading retail sales. According to recent NPD Group figures which track software retail point-of-sale information in North America, Easy Media Creator is the best-selling CD / DVD burning brand year-to-date for 2005 in both units and dollars. NPD Group also confirmed that the Easy Media Creator brand has maintained its leadership position in the disc-burning software category for the past 12 months.
“Easy Media Creator is being strongly endorsed by editors who are honoring it with awards and, perhaps more importantly, by consumers who are making it the retail leader,” said Stan Wong, general manager of Roxio. “The success of Easy Media Creator 7.5 confirms the unrivalled depth and power of combined Sonic and Roxio technologies and demonstrates our ability to deliver innovation, value and quality in every new version.”
Easy Media Creator 7.5 is also making significant strides in Europe where the product has received over a dozen awards for product excellence since its release in April. Comments by leading U.K. publication PC Advisor are typical of the acclaim Easy Media Creator is receiving in Europe for its ease and power - “Roxio’s Easy Media Creator 7.5 is a comprehensive and easy-to-use suite of digital media tools. Its friendly interface makes it a great introduction to the subject for novices, while more sophisticated features cater to experienced users.”
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading retailers, through Internet partnerships and through direct sales at www.roxio.com.
Roxio’s parent company, Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) is the leader in digital media software and provides a broad range of software tools and applications for creative professionals, business and home users, and technology partners. Sonic’s products range from professional DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions for consumers and business users worldwide. Sonic’s AuthorScript®, is the de facto standard for CD and DVD burning and formatting and has been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.
(1) The Easy Media Creator brand refers to versions 7 and 7.5 of Easy Media Creator.
Sonic, the Sonic logo, Sonic Solutions, Roxio, Easy Media Creator, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.