Roxio Announces "Save The Day" Integrated Marketing Campaign For Easy CD & DVD Creator 6 Platinum Launch
National Sweepstakes, Retail Promotions and Advertising Campaign To Support The Launch Of Its New Easy CD & DVD Creator 6 Platinum Software
Santa Clara, California - (March 10, 2003) - Roxio, Inc. (Nasdaq:ROXI), The Digital Media Company®, provider of the best selling digital media software in the world, announced today its integrated consumer marketing campaign that includes a national sweepstakes, retail promotion and an advertising campaign for the recent launch of its new Easy CD & DVD Creator™ 6; The Digital Media Suite™, the only PC-based integrated software suite that includes feature-rich digital media applications desired by today's "digital consumer" to capture, edit, manage and burn photos, videos, music and data to CD or DVD.
Roxio and ESPN The Magazine have partnered to introduce its national "Save The Day" sweepstakes, a promotion that offers consumers the chance to win a grand prize trip to any sports event in a major U.S. city of choice. First and Second prizes include a wireless notebook PC based on Intel* Centrino* mobile technology, Fujifilm® FinePix 3800 digital camera and Roxio's best selling software products Easy CD & DVD Creator 6, PhotoSuite® 5 Platinum and VideoWave Movie Creator™.
In addition to its national "Save the Day" sweepstakes, Roxio will also roll out, in March or April issues, a national advertising
campaign for Easy CD & DVD Creator 6 in leading trade publications
including, Computer Shopper, PC Magazine and PC World.
Targeting 60 million households, other nationwide marketing programs
include in-store promotions and newspaper insert advertisements
with leading retailers, such as: CompUSA, BestBuy, Circuit City,
Office Depot, Staples and others. While supplies last, consumers
who purchase Roxio's Easy CD & DVD Creator 6 at participating
retail stores will receive a free custom Roxio-branded CD/DVD wallet.
"The recent launch of Easy CD & DVD Creator 6 will be supported
and celebrated by various marketing promotions designed to build
retail foot traffic and sales," said Scott Steinberg, vice president
of strategic marketing at Roxio. "We have an integrated campaign,
that will extend throughout the year, targeted towards the "digital
consumer" to promote sales of the product and the Roxio brand."
Safe Harbor Statement
Except for historical information, the matters discussed in this
press release, in particular matters related to Roxio's marketing
efforts include forward-looking statements that are subject to certain
risks and uncertainties that could cause actual results to differ
materially from those projected. Additional information on these
and other factors are contained in Roxio's reports filed with the
Securities and Exchange Commission (SEC), including the Company's
Annual Report on Form 10-K and Quarterly Report on Form 10-Q as
filed with the SEC on July 1, 2002 and February 14, 2003, respectively,
copies of which are available at the website maintained by the SEC
at http://www.sec.gov. Roxio assumes no obligation to update the
forward-looking statements included in this press release.
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.