Roxio To Offer Summer Consumer Promotion
Roxio teams with Intel on national promotion in Rolling Stone, Blender, Maxim, ESPN and Stuff magazines to offer consumers a chance to win sports and music prizes
Santa Clara, California - (August 5, 2002) - Roxio, Inc., (Nasdaq: ROXI) The Digital Media Company®, provider of the best selling digital media software in the world, announced today it has teamed with Intel Corporation to introduce its "Life is Good" summer promotion offering consumers a chance to win fun and valuable prizes including an Intel® Pentium® 4 processor-based desktop PC and Roxio's best-selling digital media software products Easy CD Creator, VideoWave and PhotoSuite. Grand prizes include any sporting event, anytime, anywhere of choice, or a rock-star style weekend in New York that includes tickets to the best parties and concerts in town.
"The 'Life is Good' promotion is an opportunity to introduce millions of consumers to Roxio's digital media software - the fun and easy way to manage their digital photos, videos and music," said Scott Steinberg, vice president strategic marketing at Roxio.
"Working with Intel allows us to extend our marketing reach
and educate consumers about the benefits of running digital media
software on PCs powered with the Pentium 4 processor."
Consumers can enter The Roxio-Intel "Life is Good" sweepstakes
now at www.roxiolifeisgood.com or www.maximonline.com/roxio/,
and read about the promotion in print and online through leading
lifestyle publications Rolling Stone, Blender, Maxim, ESPN and Stuff.
Promotion ends September 10, 2002.
Safe Harbor Statement
The matters discussed relating to Roxio in this press release,
in particular matters related to Roxio's OEM relationships, include
forward-looking statements that are subject to certain risks and
uncertainties, including delays in product development, competition
in the software industry, and failure to maintain OEM relationships,
that could cause actual results to differ materially from those
projected. Additional information on these and other factors are
contained in Roxio's reports filed with the Securities and Exchange
Commission (SEC), including the Company's Annual Report on Form
10-K as filed with the SEC on July 1, 2002 and Quarterly Report
on Form 10-Q as filed with the SEC on November 13, 2002, copies
of which are available at the website maintained by the SEC at http://www.sec.gov.
Roxio assumes no obligation to update the forward-looking statements
included in this press release.
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject
to change without notice.