Roxio, Verbatim, and Fellowes Partner to Promote CD Burning
BurnPak! Promotion Lets Consumers Access and Burn Free MP3 Music Tracks
Milpitas, Calif, August 13, 2001 - Roxio, Inc. (Nasdaq:ROXI), Roxio, Inc., the Digital Media Company, Verbatim Corp. and Fellowes, Inc. today announced they are partnering to promote legal CD burning as an integral part of music subscription and distribution services. This partnership will enable consumers to easily download and burn MP3 music tracks onto CD using Roxio's best-selling CD burning software, Easy CD Creator 5 Platinum for Windows and Toast 5 Titanium for Macintosh.
Through Roxio's BurnPak! Promotion, consumers will be able to access an online tutorial, Roxio's Learn.2.Burn (www.roxio.com/burnemusic), enabling them to download free authorized MP3s from a variety of genres. Using Roxio's Easy CD Creator 5 Platinum or Toast 5 Titanium they can quickly and easily burn their selections onto a CD that can be played in their car, home or portable CD player. Also, Verbatim and Fellowes are providing, for a limited time, a recordable CD and sample label sheet in boxes of Creator and Toast to facilitate the creation of finished CDs.
"Roxio's goal is to enable consumers to legally download and record music to CD in a consumer-friendly manner," said Chris Gorog, CEO and President of Roxio, Inc.
"Verbatim's highly reliable CD-Recordable and CD-ReWritable media is the ideal complement for Roxio's easy-to-use CD burning software," said Ron Hanafin, Verbatim Optical Product Marketing Manager. "By providing superior quality discs for audio burning, consumers can feel secure that their music has been recorded on media that will provide years of consistently high performance playback."
"We believe our partnership with Roxio and their other preferred partners will provide the consumer with a complete solution to easily organize and identify their digital music in a efficient and attractive fashion," said Peter Fellowes, President, COO of Fellowes.
Industry analysts have reported that consumers are flocking to online music services and predict that by 2005, online music sales will reach $5 billion. By the end of this year, it is expected that 5 billion blank CDs will be shipped in support of an estimated installed base of 100 million CD recorders.
The partnership among Roxio, Verbatim and Fellowes recognizes the fundamental changes taking place in the way content is distributed and will broaden over the next year to include additional promotions for consumers.
Verbatim Corporation, a Mitsubishi Chemical Company, is currently the only firm in the world that designs, develops and manufacturers high-performance, high-quality CD-R, CD-RW, DVD-R, and DVD-RW media products, as well as a complete family of 3.5-inch and 5.25-inch MO media in a full range of capacities. To keep pace with the industry's requirements, MCC and Verbatim work closely with standards organizations such as OSTA, ISO, and ANSI as well as the DVD standards groups and the DVD+RW Compatibility Alliance (DCA) to stay ahead of market demand. For more information, contact Verbatim at 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188, FAX (704) 547-6609; or visit the company's web site at www.verbatim.com.
Headquartered in Itasca, Illinois, Fellowes is the market leader in media labeling design software offering high quality, color and black and white images, and gloss and photo quality matte labels for all forms of media. Fellowes' product lines include mobile, computer and consumer electronics accessories; Business Machines such as paper shredders and binding and laminating equipment as well as home and office organizational products. The company owns and operates subsidiaries in Australia, Benelux, Canada, France, Germany, Italy, Japan, Poland, and the United Kingdom. Fellowes employs over 1,700 people throughout the world and expects global sales in excess of $700 million this year. For more information, please visit Fellowes' web site at www.fellowes.com.
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject
to change without notice.