Roxio Names Scott A. Steinberg Vice President Marketing
Milpitas, Calif., April 9, 2001 - Roxio, Inc., the Digital Media Company, announced today that Scott A. Steinberg has joined the company as Vice President of Marketing. Mr. Steinberg will report directly to Chris Gorog, the President and CEO of Roxio.
"Scott has an extremely strong marketing background within the entertainment consumer software industry," said Gorog. "We are looking forward to having him join the Roxio team and building upon the brand we have established in digital media software."
Mr. Steinberg comes to Roxio from industry leading entertainment and Internet companies including Liquid Audio, Eidos Interactive Inc., Crystal Dynamics Inc., and Sega of America. His extensive background in marketing includes product management, strategic planning, corporate marketing and advertising. He was responsible for launching 25 software titles at Sega, including Sonic the Hedgehog. He also managed partnerships with Marvel Entertainment and Warner Brothers to provide character licensing. While at Crystal Dynamics and Eidos Interactive, Scott orchestrated the U.S. and European marketing strategy, branding, Internet/Web and licensing efforts. He was also a key member of the management team responsible for restructuring throughout the merger of the two companies. At Liquid Audio, Scott drove the execution of the company's new trade and consumer branding campaigns. He facilitated and managed significant marketing alliances with partners such as Yahoo!, Bertelsmann Music Group and Artists Direct.
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject
to change without notice.