Roxio Announces "10-Packs" of Easy CD Creator 5 Platinum
10-Seat Package Will Benefit Corporate and Education Customers as Organizations' Need for Burning Grows
Milpitas, Calif, September 4, 2001 - Roxio, Inc. (NASDAQ:ROXI), the Digital Media Company, announced today that it will begin offering its best-selling CD burning software, Easy CD Creator 5 Platinum for Windows, in a "10-Pack" format, providing organizations with a less expensive, more convenient way to allow multiple users to create and manage data, music, photos, video and other media on CDs.
The decision to offer a multi-user purchasing option for Easy CD Creator 5 Platinum, the full-featured retail version of Roxio's award-winning software, comes in response to increasingly heavy demand for CD recording technology on the part of corporations, educational institutions, multimedia design firms, value-added resellers, system integrators and other organizations, who use CD recording technology for a variety of purposes.
"Most people are surprised to learn that the most common use of CD recorders is data burning. CD recording has replaced the floppy disc. People are using Roxio's software to back up their hard drives, archive data and create portable storage," said Chris Gorog, President and CEO of Roxio, Inc. "Corporations, universities and other organizations increasingly rely on CDs for their media and storage needs. Our new 10-pack will be a less expensive, more convenient way for these customers to buy and use Roxio software."
According to International Data Corporation (IDC), the primary activity users engage in when using CD recording technology is writing and recording data onto CDs (42% of users), followed by music (32%), photos (18%) and video and other content (8%). Industry analysts project that by the end of this year, 5 billion blank CDs will be shipped in support of an estimated installed base of 100 million CD recorders, a large percentage of which will be used in institutional settings. The installed base for CD/DVD recorders is projected to grow to 400 million by year 2004.
The Easy CD Creator 5 Platinum 10-Pack is now available in the United States only and it will be priced at $879.50, a significant discount relative to the cost of purchasing 10 copies of the software individually at the suggested retail price. The Easy CD Creator 5 Platinum 10-Pack can be ordered at http://www.roxio.com, through Roxio Inside Sales at (866) 280-7694, and through Roxio resellers.
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers
award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million
users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading
retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's
parent company, Sonic Solutions (NASDAQ: SNIC;
http://www.sonic.com) is the leader in digital media software and provides a broad range of software
tools and applications for creative professionals, business and home users and technology partners. Sonic's products range from professional
DVD authoring systems and interactive content delivery technologies that are used to produce the majority of Hollywood movies released on DVD,
to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup applications that have become the premiere solutions
for consumers and business users worldwide. Sonic's AuthorScript® is the de facto standard for CD and DVD burning and formatting and has
been licensed by major software and hardware manufacturers, including Adobe, Broadcom, Microsoft, Scientific-Atlanta, Sony, and many others.
Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Roxio, MyDVD, CineMagic, Plug & Burn, LiveShare, Roxio Easy Media Creator, and
AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other
countries. Dolby is a trademark of Dolby Laboratories. All other company or product names are trademarks of their respective
owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject
to change without notice.