Global Digital Media Xchange Increases Blu-ray Disc Production Capacity with Sonic

Sonic Scenarist Authoring and CineVision Encoding Systems Power Output Growth

NOVATO, California (March 5, 2008) - Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced that Global Digital Media Xchange (GDMX), a key Hollywood authoring facility, has selected Sonic’s Scenarist® HDMV and BD-J authoring and CineVision™ AVC video encoding systems to increase its Blu-ray Disc (BD) production capabilities. The expansion makes GDMX one of the largest high-definition production facilities in the world and enables the company to address the increase in BD title releases from its major motion picture clients.

Sonic’s world-renowned Scenarist authoring systems offers a unique workflow that combines automated tasks and precision manual controls. This workflow approach enables professional content creators to automate standard authoring tasks, such as graphics output for menus, buttons, and navigation, which provides more time for implementing advanced-interactivity components in BD-Java. Sonic’s CineVision AVC encoding system has built a reputation for cinematic image quality and reliability. With detailed encoding parameters controllable on a segment level, CineVision produces a precise, high-quality AVC stream that will satisfy even the most discriminating encoding professionals in Hollywood.

“We are delighted that another world-class authoring facility has selected Scenarist and CineVision to increase its BD title output capabilities,” said Rolf Hartley, senior vice president and general manager of Sonic’s professional products group. “Many more movies will be released on Blu-ray Disc over the coming year and, as we have been through previous packaged media adoption cycles, Sonic will be at the forefront delivering the most advanced authoring and encoding technology available.”

 

For more information on Sonic’s Scenarist and CineVision systems, please visit Sonic online at www.sonic.com.

 

About Sonic Solutions

Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc titles to the award-winning Roxio®-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Sonic DVD On Demand and Qflix platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of BackOnTrack Online. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio Easy Media Creator, Roxio MyMoments, Roxio BackOnTrack Online, Hollywood to Home, and AuthorScript are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

 

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