Sonic Teams Up With Microsoft on Professional VC-1 Encoding

Sonic Unveils CineVision PSE, a New Parallel Stream Encoder Based on Microsoft Technology

NAB 2007, Las Vegas, Nevada (April 16, 2007) — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced that it has entered into a commercial agreement to broadly deploy Microsoft’s advanced VC-1 encoding technology, known as the PEP Encoder, in the professional high-definition title creation industry. Already used by studios to prepare video assets for a significant number of HD DVD titles, the all new version of the PEP Encoder, re-branded as Sonic CineVision™ PSE (Parallel Stream Encoder), is being released worldwide and supported by Sonic. Ideal for enterprise-level authoring facilities with large processing infrastructures, CineVision PSE is a best-of-breed VC-1 encoding platform that provides an unprecedented level of fine-parameter and pre-processing controls to tackle the intricate high-level image quality requirements of Hollywood.  Sonic is demonstrating CineVision PSE at NAB (Stand SL4314), taking place through April 19th in Las Vegas, Nevada.

“The image quality offered by the VC-1 codec provides an unparalleled high-definition movie watching experience for consumers,” said Tim Harader, senior business development manager at Microsoft Corp. “By working with a leading supplier such as Sonic, we’re making the industry’s most popular VC-1 encoder available to professional compressionists everywhere. Sonic is well-known in the industry for providing the right solutions and technical support required to be successful in the business of Hollywood title creation."

CineVision PSE is a scalable software encoding solution that can be deployed across a connected array of parallel processing computing systems.  Depending on the configuration, CineVision PSE may be used to encode multiple simultaneous streams of the highest quality VC-1 delivered in near real-time.  The application features segment-based re-encoding, support for ISAN and Ad-ID metadata, and a graphical bit-stream player for viewing the quality of an encoded file.

“Sonic remains committed to providing the Hollywood content creation community with the crucial technology it needs to be successful in the dynamic and evolving HD environment,” said Rolf Hartley, senior vice president and general manager of Sonic’s Professional Products Group.  “By collaborating with Microsoft, Sonic is able to leverage its vast expertise to deliver the best enterprise VC-1 encoding solution possible.  CineVision PSE provides ultra high-end capabilities for professional facilities demanding the best possible quality and control when encoding VC-1 and is an important, world-class addition to our CineVision product range.”

VC-1 is a video codec standard that offers very high image quality with excellent compression efficiency. VC-1 has been adopted by both the DVD Forum and Blu-ray Disc (BD) Association as one of the mandatory codecs for next-generation high-definition formats. 

About Sonic’s Professional Products Group
Sonic’s Professional Products Group (PPG) develops authoring and encoding systems used in the release of a wide variety of video entertainment including major motion pictures on DVD-Video, DVD-ROM, HD DVD and Blu-ray Disc. Sonic’s world-renowned Scenarist® authoring and CineVision™ video and audio encoding systems are intended for highly skilled professional content creation facilities including high-end authoring and design houses, major motion picture studios, and disc replicators. Sonic’s Professional Products Group is actively involved in the development and implementation of new entertainment standards and formats.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC ; http://www.sonic.com ) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced authoring systems and interactive content delivery technologies used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases, to the award-winning Roxio®-branded CD and DVD creation, playback, and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of CineVision PSE. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.

Sonic, the Sonic logo, Sonic Solutions, Scenarist, CineVision, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

to archive to archive