Sonic Redefines Authoring by Cutting Production Time As Much as 90%

Scales Scenarist Publisher for Any Size Facility

April 11, 2007 — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software,  today launched Studio and Professional editions of Scenarist® Publisher, a revolutionary system for the creation of full-featured DVD-Video titles from a simple, yet powerful, wizard-driven interface. Simplifying the authoring workflow to enable facilities to maximize title output while maintaining player compatibility, the new editions, in addition to the previously released Scenarist Publisher Enterprise, provide solutions to meet any budget. From an off-the-shelf entry-level solution all the way to a custom-integrated product, the Scenarist Publisher line automates the authoring workflow, allowing multiple titles to be generated from a single Scenarist DVD project with virtually no additional authoring. Scenarist Publisher also dramatically reduces QC requirements to allow authoring facilities to effectively serve content owners wishing to prepare catalog video entertainment for release to DVD or for on-demand electronic distribution. For further information on Scenarist Publisher, contact Sonic at scenaristpublisher@sonic.com.

“The authoring community is undergoing a dramatic shift with even greater demands being placed on them with the emergence of high-definition formats, said Rolf Hartley, senior vice president and general manager of Sonic’s Professional Products Group. “Facilities are being asked to maintain or even lower production costs, while at the same time increasing title output. That is why Scenarist Publisher comes at just the right moment, in some instances cutting production time by as much as 90% or more, which helps facilities maintain DVD revenue streams while leveraging their in-house expertise and key resources for new HD business opportunities.”

“Automation and quality performance are key to surviving in today’s fast paced authoring market, and there’s no question that we need a solution for managing authoring resources more efficiently - especially as we are moving quickly to high-definition adoption,” said Dieter Schlautmann, Director New Media Development at Sonopress GmbH in Gütersloh, Germany. “As always, Sonic has responded to our needs and provided the right solution for our media-production business that delivers the quality output our customers demand.”

Titles produced in Scenarist Publisher are created using the same powerful engine used in Sonic’s Scenarist Professional DVD-Video authoring platform, which has been used to deliver over four billion DVDs worldwide. The Form Builder component of Publisher analyzes the structure and features of a Scenarist SD project and by simply selecting assets from the original project, automatically creates a “form” for building similar titles.   With a simple user interface that allows the video, audio, and graphics for the title’s movies and menus to be specified in minutes by semi-skilled staff, Scenarist Publisher forms can save days of re-authoring and QC work for each new title in a given series. With a single click, completed forms are then processed in the Mux Manager all the way to disc image in Scenarist Publisher Professional and Enterprise editions, completely freeing other Scenarist authoring systems for custom work.  Or, in the case of the entry-level Scenarist Publisher Studio edition, customized projects are read back into a Scenarist SD station for muxing and image creation.

Scenarist Publisher Version Features:
Scenarist Publisher Studio: Includes automatic Form Builder and a Windows-based version of Project Builder.
Scenarist Publisher Professional:  Includes automatic Form Builder, a Windows-based version of Project Builder and a single-user version of the Scenarist Multiplexer.
Scenarist Publisher Enterprise:Includes a programmable version of Form Builder, a remote Web-based version of Project Builder, a multi-user, Web-based version of Scenarist Multiplexer, and a Job Manager that allows for the prioritization of jobs in the Multiplexer queue.

 

Scenarist Publisher also serves an important role as the ingest system for Sonic’s digital-distribution initiative, providing an effective way for entertainment content owners to quickly prepare premium back catalog items for electronic sell-through. Introduced earlier this year, Sonic DVD On Demand™ is a comprehensive technology platform for the electronic sell-through of digital entertainment that can be burned to DVD. For Hollywood studios and other content owners, on-demand distribution opens new low-cost channels to sell products directly to customers. With physical costs such as manufacturing, distribution and inventory management all but eliminated, Sonic DVD On Demand makes otherwise cost-prohibitive distribution of special interest or catalog content possible for the first time. Scenarist Publisher will become an important addition to Sonic’s systems for electronic distribution, creating an end-to-end solution from content preparation through delivery.

Scenarist Publisher for DVD production is available now, and will be demonstrated by Sonic at NAB (Stand SL4314), April 16th to the 19th, Las Vegas, Nevada.

About Sonic’s Professional Products Group
Sonic’s Professional Products Group (PPG) develops authoring and encoding systems used in the release of a wide variety of video entertainment including major motion pictures on DVD-Video, DVD-ROM, HD DVD and Blu-ray disc. Sonic’s world-renowned Scenarist® authoring and CineVision™ video and audio encoding systems are intended for highly skilled professional content creation facilities including high-end authoring and design houses, major motion picture studios, and disc replicators. Sonic’s Professional Products Group is actively involved in the development and implementation of new entertainment standards and formats.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC ; http://www.sonic.com ) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced authoring systems and interactive content delivery technologies used to produce Hollywood DVD, HD, and Blu-ray film releases, to the award-winning Roxio®-branded CD and DVD creation, playback, and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements
This press release may contain forward-looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Scenarist Publisher. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.

Sonic, the Sonic logo, Sonic Solutions, Scenarist, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

 

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