Sonic Releases White Papers on High-Definition Format Production

A Must-Have Primer Set for Publishers and Authors of Blu-ray Disc and HD DVD Titles

April 10, 2007 — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today released a key set of comprehensive high-definition white papers that provide professional content creators and authoring facilities with the knowledge and expertise required to effectively and efficiently create rich HD DVD and Blu-ray Disc titles. Sonic’s white papers cover all aspects of high-definition title production from format technical specifications and capabilities to extensive information on project planning, preparation, and execution. Essential tools for authoring houses initiating high-definition services, the white papers also serve to help firms with high-definition experience establish best practices and streamline their production efforts. The white papers are available direct from Sonic as a free download (www.sonic.com/HD/whitepapers).

“Sonic is once again helping to guide the industry through a period of major transition,” said, Dave Maietta, head of the Interactive Unit at Cubist Media Group in Philadelphia, one of the first studios to offer HD DVD and BD authoring services on the East Coast. “Sonic’s white papers provide a how-to map for efficiently delivering commercial high definition encoding and authoring services to our customers.  The papers will allow us to avoid workflow and creative issues, tackle the unique challenges presented by these rich and complex new formats, and accelerate our high-definition learning curve so that we can best serve our customers’ needs.”

Sonic’s Blu-ray Disc and HD DVD white papers provide detailed information on enabling and optimizing operations for high-definition services.  The white papers take a fresh look at the format specifications, unravel the complexities of advanced content creation, and provide practical overview of the infrastructure, skill sets, and workflow involved in high-definition production.

“In keeping with our on-going commitment to the media creation industry, we are providing this key reference set resource to help professional facilities enhance their business with high-definition services,” said Rolf Hartley, senior vice president and general manager of Sonic’s Professional Products Group. “Sonic’s white papers not only arm content creators with the deep format knowledge needed to excel at advanced content creation for both HD DVD and BD titles, but also provide a comprehensive understanding of infrastructure and the quality controls required to successfully compete and prosper in the fast-paced professional authoring industry.”

White Paper Main Topics:

  • Key Capabilities and Physical Specifications: Overview of the benefits of next-generation formats beyond better picture and audio quality
  • Technical Specifications: Covers the basics and beyond, including a comprehensive overview of advanced interactive content creation and the information needed to master HDi and BD-J
  • Production in Practice: Entire production planning and workflow explained, including sections on high-definition authoring and encoding tools, quality control measures, and premastering, replication, and packaging requirements
  • Business Planning: Tips and insights to help firms begin and optimize their high-definition production business
  • FAQ: Answers to the most common questions regarding high-definition formats and production

About Sonic’s Professional Products Group
Sonic’s Professional Products Group (PPG) develops professional authoring systems used in the release of a wide variety of video entertainment, including major motion pictures on DVD-Video, DVD-ROM, HD DVD and Blu-ray disc. Sonic’s world-renowned Scenarist® authoring and CineVision™ video and audio encoding systems are intended for highly skilled professional content creation facilities including high-end authoring and design houses, major motion picture studios, and disc replicators. Sonic’s Professional Products Group takes a leading role and is actively involved in the development and implementation of new entertainment standards and formats.  PPG uses its in-depth understanding of emerging technologies to develop first-to-market solutions for Hollywood and mass consumer release formats such as CD and DVD. Core technologies developed for the professional market play a key role in Sonic’s “Hollywood to Home” strategy and are used by Sonic’s Advanced Technology Group and Consumer Products Group (Roxio) as the underlying technology for leading-edge applications for consumers and technology partners.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies, used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio®-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.

Sonic, the Sonic logo, Sonic Solutions, Scenarist, CineVision and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

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